Your always-on
Shopper Insights Agent

Yes. The Zenline Shopper Insights Agent chooses its sources per category. Each category gets the sources that matter to its shoppers.

The Zenline Shopper Insights Agent reads raw data from many sources and chooses them per category. They include Google Trends, Google Search, Google Shopping, YouTube, TikTok, Pinterest, Instagram, reviews and comments, marketplaces, retailer websites, competitor assortments, price history, web research, newspaper and economic data. Our Consumer Panel adds the view of real shoppers from all age groups. The agent turns this raw data into insights and files them in the Market Brain, so your team gets continuous market research without waiting for the next study.

The Market Brain is the digital model of the market in Zenline AI, across retailers, marketplaces and countries, with every brand, product, price history, attribute and social signal connected. The Shopper Insights Agent files its insights there: brands, products, price history, needs, the decision tree, consumer sentiment, purchase power, inflation, trends and fads, seasonality, price sensitivity, channel mix, regional differences and cross-market relevance. Zenline’s agents can query the Market Brain in seconds to compare it with your company and derive recommendations for assortment and pricing.

Panel data shows how a selected group of shoppers behaves. The Zenline Shopper Insights Agent can use panel data as one source and combines it with search, social, marketplace and price data, plus the Zenline Consumer Panel. The result is a continuously updated set of insights for every category, filed in the Market Brain.

The Zenline Consumer Panel is our own market research panel: people from all age groups who regularly share what shows up in their feeds through voluntary data donation. The Shopper Insights Agent combines their view with search, social and competitor data at scale. That gives your team ongoing market research on every category.

The Zenline Shopper Insights Agent follows every signal over time across search, social and marketplaces. A trend keeps growing across several channels and markets, a viral spike peaks once and fades. How long the agent watches a signal and when it counts as a trend is adapted to each company, its vertical and its seasonal and assortment cycles. The agent classifies each signal accordingly, so your team invests in trends and skips spikes. Your assortment then follows what shoppers want next. Cross-market relevance shows whether a signal from one country is gaining ground in yours. One fashion brand had a trending product in its assortment about six months earlier than usual and generated revenue in the tens of millions with it.

The Zenline Shopper Insights Agent reads its sources continuously in the background and adds new signals to the Market Brain as they appear. Your team can look at the current picture of a category at any time. You can set individually how often your team is notified about new insights and trends.

No, the Zenline Shopper Insights Agent starts with public data and delivers first insights from it. Your own data, for example as weekly uploads, lets the agent match the insights to your assortment and strategy. Zenline AI is up and running within one week.