PENNY
Your always-on
Pricing Agent
Penny monitors competitor prices for every product in your assortment and proposes price changes that keep you competitive within your margin guardrails.
Book a demo
Penny · new insight
Your main competitors raised the price on several similar products. You could follow and still stay within your margin guardrails. Should I prepare the change?
Protect margin
on every variant
Your autonomous Pricing Agent works
in the background, and you stay in control.
Price gaps and price image,
item by itemPenny runs competitive price monitoring on the retailers and marketplaces your shoppers compare you with and shows your price gap on every matched item, so you protect price image where it counts and margin everywhere else.
Competitor matching
Aurora OLED 55″ 2026
Your product
IdenticalEquivalentSubstituteAurora OLED 55″ 2026
Competitor A
Aurora OLED 55″ (2025 edition)
Competitor B
Nova OLED 55″ (other brand)
Marketplace seller
Catch slow sellers early
Every week the agent compares each product’s sales with similar products in its category. Slow sellers get a price adjustment early, so stock does not end in a deep markdown.
Weekly sales
- Linen sofa, sand
- Similar products
Agent flags slow seller based on company strategy
Recommendations
inside your rulesMargin targets, price ladders and your positioning are part of every suggestion, with the reasoning shown next to it.
Recommended price, checked against your rules
Recommended priceToo lowMargin floorMarket positionToo high
Up and running
1 week
Zenline starts on
public data, so your
insights need no IT project.
Day 1
Start on public data
Agents read your assortment from your website and from marketplaces.
Week 1
Add internal data
Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.
Every week
Decide with the agents
Every recommendation comes with its reasoning, its sources and the expected effect.
Throughout
Your Zenline engineer
A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.
Case study
Catch slow
movers earlier
Case study furniture:
recovering gross margin
through early velocity signals
More
autonomous workers
FAQs
AI price optimization compares your prices with competitor prices, product features and promotions and suggests the price that best balances margin and competitiveness for each product. At Zenline AI, this comparison runs on the Zenline Market Brain, which holds all products from marketplaces and competitors in your market with their current prices and their price history. The Pricing Agent prepares a price for every product with its reasoning and sources, based on your company’s guardrails and strategy, and your team keeps the final say on what goes live.
The Zenline Pricing Agent improves margin by looking at every price in its full market context. It compares offers like for like, including identical, equivalent and substitute products at other retailers, and finds products that are priced too low for their value and products that are priced too aggressively. It suggests the right price for every variant, including the long tail. Every price respects your margin guardrails and your price positioning, so you gain margin and stay competitive.
All price data comes from the Zenline Market Brain, a digital model of all products in your market and category. It holds the current, regular and promotional prices of the retailers and marketplaces you choose, together with their full price history. The Pricing Agent matches these products to yours, so every comparison shows where your price stands today and how competitor prices have developed over time.
The Zenline Pricing Agent works for private label as well. The Zenline Market Brain holds all products in your market, including the branded or private-label products your private label competes with. The Pricing Agent matches each of your private-label products to the most similar branded products, based on similarities in attributes, images and descriptions, so you can set the right price gap between your own label and the brands.
The Pricing Agent captures and marks promotions, so a short-term discount at a competitor is visible as such in every comparison.
Yes. It flags slow sellers before they need a deep markdown and shows how competitor promotions affect your price position, so your merchants plan markdowns and promotions on facts.
You stay in control. The agents do the work, from comparing prices to preparing every price change, and your team keeps the final say on what goes live. We are aware that every category has specifics that can be missing from a strategy briefing. When your team adds that context, the agents learn from it and their recommendations improve. Approved prices can be handed over to your pricing system, and the agents learn from every price your team approves or adjusts.
