SHELLY
Your always-on
Assortment Agent
Shelly checks your assortment for gaps, overlaps and slow sellers, compares it with the market and shows where a new private label pays off. You get a ranked list of what to add, drop or reposition.
Book a demo
Shelly · new insight
Two products in your category overlap and one of them sells slowly. Should I add it to your list of products to drop?
Fill gaps before
shoppers notice them
Your autonomous Assortment Agent
keeps
watching
the market and makes
proposals
to base your assortment decisions on.
Launches
backed by demandBrand and product gaps are validated with market signals and ranked by their expected commercial impact, so launches start where demand or trend traction is proven.
Launch opportunities
Missing from your assortment- Boucle accent chair, creamStrong demand
- Modular sofa, compactGrowing demand
- Rattan side tableEarly signal
Private label where it pays
The agent recommends private label (store brands) where it beats the national brand on expected commercial impact, ranked so the biggest opportunities come first. For each one you get a design draft, suggested product attributes and a pricing proposal.
Expected commercial impact
- Private label
- National brand
Day cream, 50 ml
Shower gel, 250 ml
Hand cream, 75 ml
SKU rationalization
without losing the shopperShelly flags slow and duplicate items, shows where their demand would transfer, and ranks delisting candidates by velocity, margin and substitutability.
If you delist · cushion set, beige
Substitute in your assortmentLeaves the categoryGoes to a competitor
Up and running
1 week
Zenline starts on
public data, so your
insights need no IT project.
Day 1
Start on public data
Agents read your assortment from your website and from marketplaces.
Week 1
Add internal data
Sales, margin, PIM, inventory, loyalty program, website traffic and promotion data arrive as weekly uploads, without deep ERP integration.
Every week
Decide with the agents
Every recommendation comes with its reasoning, its sources and the expected effect.
Throughout
Your Zenline engineer
A forward deployed engineer sets up your data, runs the first weeks with you and stays your contact. Nothing for your IT to do.
“What previously required weeks of analysis can now happen within a single day, helping us ensure that our assortment reflects what customers are looking for right now.”
Assortment decisions
need insights
Shopper Insights Agent
Tracy reads what shoppers search for and post about, predicts what they'll want next, and matches it against your Company Brain to turn gaps into recommendations.
Pricing Agent
Penny compares every product in your Company Brain with its competitors across the market and proposes price changes that keep you competitive within your margin guardrails.
FAQs
With agentic assortment optimization, AI agents take on the analysis that category teams would otherwise do by hand. The Zenline Assortment Agent checks your assortment against the market and your strategy. It finds gaps worth filling, validated with market signals and ranked by expected commercial impact, and recommends private label where it pays off, with suggestions on suppliers, ingredients and design on request. It also finds overlaps and products that can be delisted, and shows where demand would go if a product is removed: to a substitute, out of the category or to a competitor. The result is a leaner assortment with more products selling at full price, built around what your shoppers ask for.
The Zenline Assortment Agent covers both branded and private-label products and also finds new private-label opportunities. Your team can ask the agent about suitable suppliers, ingredients and design for a new private-label product, too.
The Zenline Assortment Agent compares your assortment with current shopper demand and with the Zenline Market Brain, a digital model of all products in your market and category. It shows the brands and products your shoppers are looking for that are missing from your assortment, without your team spending weeks or months on research. Where a private label can fill a gap, the agent can also suggest suppliers, ingredients and design on request.
AI assortment optimization improves margin by making sure every product in the assortment earns its place, with a mix of brands and private label that matches shopper demand. The Zenline Assortment Agent finds overlaps, meaning products that split demand and end in markdown. It shows which of them can be delisted without losing demand and where private label or new products can add margin. Your assortment gets leaner, less capital is tied up in stock and more products sell at full price.
Zenline AI supports pre-season assortment planning: you can run the Assortment Agent on the proposed buy, so overlaps are fixed before purchase orders are placed.
The Zenline Assortment Agent is category-agnostic and works across food & beverage, beauty, fashion & sports, electronics, home & DIY and all other categories. It has learned the commercial workflows of category teams and learns the logic of each category on top, such as which attributes, seasonal cycles and metrics matter there. The market and trend data for each category also comes from the sources that matter to its shoppers.
Yes. The Assortment Agent compares your assortment with the market before a line review, shows gaps, overlaps and store brand opportunities, and gives your buyers a ranked list of items to add, keep or cut.
You stay in control: your category team makes the final assortment decision. The Zenline Assortment Agent does the work that usually takes weeks or months, from finding gaps and overlaps to preparing and ranking every listing and delisting option. Your team can focus on strategy and execution and keeps the final say on what changes in the assortment.
